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Part II — Visual Identity · Chapter 08
SDARM Brand Book · 2026
08
Color
Palette
Four levels. One hierarchy. Full palettes with search, filter, value copying and a mini guide for each department.
Part II · Ch. 08
3 view modes
16 mini guides
In this chapter
8.1
4-level system
Hierarchy and logic of the system
→ 8.2
Institutional palette
Primary colors with quick copy
→ 8.3
Palette of the Unions
A solid color derived by region
→ 8.4
Departments · Search + Mini Guide
Grid · List · Modal with the full palette
→ 8.5
Regional departments
9 regions with copyable values
→ 8.6
Contrast and accessibility
WCAG and approved combinations
→ 8.7
Application by medium
Copyable conversion table
→ 8.8
Rules of use
Allowed and forbidden
→
8.1 — The 4-level system

Hierarchy and logic
of the color system

The SDARM color system is hierarchical — not democratic. Each level has a function, a scope and a priority. No lower level replaces the level above it.

1
Level 1 — Institutional · the whole Church worldwide
Mandatory in all materials without exception. Click any swatch to copy the HEX.
#0F3999 Blue#0A245E Deep Blue#9A7B3A Gold
2
Level 2 — Unions · regional administration
One solid color, darker than the parent blue. The GC blue appears as a separate structural bar — never in a gradient.
A single solid colorParent blue as a separate bar
3
Level 3 — Departments · General Conference functions
Full palette. The blue #0F3999 is always the first color. Use the search and the Grid, List or Modal modes to navigate.
16 departmentsSearch + filterGrid · List · ModalCopy with a click
4
Level 4 — Regional Departments · geographic representation
Culturally contextualized colors. Strictly regional use — never in global GC materials.
9 regionsStrictly regional use
Interactivity in this chapter
Click any swatch, HEX value or table row to copy the value to the clipboard. In the departments section, use the search by name, the filters by category and switch between the Grid, List and Modal modes. Click any card to open the full modal with the palette, a composition preview and space for the mini guide.
Section 8.1 · The 4-level system
"Cinematic close-up of printed color swatch cards in deep navy and warm gold spread on a wooden desk, warm window light, shallow depth of field, film grain, low saturation, no text visible, 4:3"
8.2 — Institutional palette

The primary colors
of the global brand

Level 1 — mandatory in all SDARM communication. Click any swatch or value to copy.

Click to copy HEX
Institutional Blue
The brand's primary color. Present in the logotype and in every element of the identity. It is the color that identifies SDARM in the world.
HEX#0F3999
RGB15 · 57 · 153
CMYK90 · 63 · 0 · 0
Pantone2728 C
Click to copy HEX
Deep Blue
Dark variation. Reserved for dark backgrounds, headers and high-contrast areas. It never replaces the institutional blue in the logotype.
HEX#0A245E
RGB10 · 36 · 94
CMYK89 · 62 · 0 · 63
Pantone2766 C
Gold
#9A7B3A
Accent · Pantone 7510 C · CMYK 0·20·62·39
Light Gold
#EFD19F
Text on dark · Pantone 7506 C
Pale Gold
#FAF6EE
Warm backgrounds
Green — status +
#1E5C3A
Exclusive: correct/allowed
Red — status −
#7A2A2A
Exclusive: error/prohibition
Light Blue
#E8EEF8
Highlight backgrounds
Cream
#FDFBF7
Default background
Off-white
#F5F3EF
Soft sections
Primary Text
#1C1A17
Body text
Line
#E8E4DE
Dividers and borders
Copying values
Click any color block to copy the HEX. Click any line of code (HEX, RGB, CMYK, Pantone) to copy that specific value. The "Copied ✓" feedback confirms the copy.
8.3 — Palette of the Unions

One solid color
per administrative region

Each Union has a single solid color — darker than the institutional blue, never in a gradient. The parent blue appears as a separate structural bar. Click the values to copy.

#0F3999 GC Blue
North Northeast Union
HEX#083080
CMYK94 · 63 · 0 · 18
Pantone2748 C
GC Blue always present
#0F3999 GC Blue
Central Union
HEX#062870
CMYK95 · 64 · 0 · 25
Pantone2757 C
GC Blue always present
#0F3999 GC Blue
South Union
HEX#051E5A
CMYK94 · 67 · 0 · 35
Pantone2768 C
GC Blue always present
#0F3999 GC Blue
Southwest Union
HEX#0A2860
CMYK90 · 58 · 0 · 42
Pantone2765 C
GC Blue always present
Solid color — no gradient
The Union color is always solid and single — never in a gradient with the institutional blue. The #0F3999 bar at the base and the "GC Blue" label represent the parent blue as a separate structural element, mandatory in any Union material.
8.4 — Departments + Mini Guides

Full palette · search · filter
and a mini guide per department

Three view modes. Search by name. Filter by category. Click any card to open the full modal with the palette, a composition preview and the mini guide.

16 departments
Section 8.4 · Departments
"Documentary photo of printed church materials in varied accent colors organized on a large table, hands of a designer arranging them, modest long-sleeve clothing, warm ambient light, film grain, low saturation, no text visible, 16:9"
8.5 — Regional departments

Colors of the 9
geographic regions

Culturally contextualized colors. Strictly regional use. Click any value to copy.

Southern Africa
HEX#8B6339
CMYK37·56·84·23
Pantone7526 C
Asian
HEX#BF393A
CMYK18·91·82·7
Pantone7622 C
Central America
HEX#C1902C
CMYK24·42·100·3
Pantone7554 C
Europe
HEX#2E368E
CMYK99·95·7·1
Pantone2736 C
North America
HEX#006D8A
CMYK90·48·33·8
Pantone7697 C
Eurasian
HEX#2866B0
CMYK87·62·0·0
Pantone285 C
Northern Africa
HEX#EC6D23
CMYK3·71·100·0
Pantone166 C
Pacific
HEX#00A69C
CMYK79·11·45·0
Pantone3275 C
South America
HEX#009348
CMYK86·17·100·4
Pantone348 C
Strictly regional use
Never in global GC materials. The #0F3999 bar on each card represents the mandatory parent blue. The red of Asian and the green of South America are regional identity colors — distinct from the editorial status indicators, and never used in the same layout as those indicators.
8.6 — Contrast and accessibility

WCAG and combinations
approved and failed

Contrast is not aesthetics. It is responsibility. In 127 countries — including contexts of poor print quality and old screens.

Institutional Blue
8.59 : 1
AA · AAA ✓
#0F3999 on white
White text
14.2 : 1
AA · AAA ✓
White on deep blue
Light gold
7.8 : 1
AA · AAA ✓
#EFD19F on deep blue
Dark text
18.1 : 1
AA · AAA ✓
Primary text on cream
Deep blue
9.2 : 1
AA · AAA ✓
#0A245E on light blue
Gold
3.8 : 1
AA — headings +18pt only
Gold on pale gold
Blue on blue
1.4 : 1
FAILED ✗
Illegible — never use
Gold on gold
2.1 : 1
FAILED ✗
Illegible — never use
Mandatory minimum standard
Normal text: min. 4.5:1 (WCAG AA). Large text +18pt: min. 3:1. Health materials and official documents: 7:1 (AAA) mandatory.
Section 8.6 · Contrast and accessibility
"Close-up of hands holding a printed navy and cream church bulletin toward soft window light, checking legibility, modest dress, warm tones, film grain, low saturation, no text visible, 4:5"
8.7 — Application by medium

Digital, print
and signage

Click any table row to copy the value. Specifications to guarantee consistency in any country.

Digital · sRGB
Color mode
sRGB IEC61966-2.1 — the web standard. Never CMYK in digital files.
Video · motion
Rec. 709 for HD. Use Deep Blue #0A245E on backgrounds — #0F3999 vibrates on screen.
Print · CMYK / Pantone
Stationery
Pantone 2728 C (blue) + 7510 C (gold). Color proof before the print run.
Signage
Pantone mandatory for vinyl and banner fabric. Physical sample before production at scale.
Conversion table — click a row to copy all the values
ColorHEXCMYKPantone
Institutional Blue#0F399990 · 63 · 0 · 02728 C
Deep Blue#0A245E89 · 62 · 0 · 632766 C
Gold#9A7B3A0 · 20 · 62 · 397510 C
Light Gold#EFD19F0 · 12 · 33 · 67506 C
Primary Text#1C1A170 · 0 · 18 · 89Black 6 C
Green (status +)#1E5C3A72 · 14 · 76 · 40349 C
Red (status −)#7A2A2A28 · 82 · 75 · 42209 C
Wine (GC Music)#7D2B3C30 · 85 · 55 · 307421 C
8.8 — Rules of use

What is allowed
and what is forbidden

One wrong color communicates carelessness — and carelessness destroys institutional trust.

Allowed
Blue #0F3999 in all materials — logotype, headings and brand elements.
Gold as an editorial accent — never as a dominant color.
The department's full palette — with the GC blue as the first and structural color.
The Union's solid color — with the parent blue as a separate structural bar.
Green and Red exclusively as editorial status indicators.
Forbidden
Gradients mixing a Union blue with the institutional blue.
A departmental color as the dominant background in external materials.
Regional department colors in global GC materials.
Local colors created outside the official system registered in the Brand Hub.
Mini guides with altered palettes or colors not approved by the GC.
Four levels. One root.
Every color has an address, a function and a limit.
Global consistency
In 127 countries, the same blue. HEX, CMYK and Pantone — copyable with one click — guarantee that in any production context.
Hierarchy is not rigidity
The 4-level system exists to give local identity without fragmenting the global one. A Union has its color. A department has its palette. The parent brand is always present.
The mini guide as an extension
Each mini guide is an extension of the Brand Book — not a parallel identity. The same rules of logotype, typography and institutional color apply inside every mini guide.
Brand Manager's Note
"The full palette of each department exists so that no one has to invent. When the system offers every color with precise, copyable values, there is no reason to improvise. And improvisation is the main enemy of a coherent global brand."
Hugo Cibalde
Brand Manager
Seventh Day Adventist Reform Movement
General Conference · 2026
← Ch. 07 — Symbol & Logotype
Next chapter
09 — Typography →
SDARM Brand Book · Ch. 08 · Part II — Visual Identity · 2026